A Stunning 4000 registrations for Flag Football in the fall season alone.
Pretty soon, Ohio Flag Football became a haven for its fanatics, who can directly go online and register for the event and viola go-play on the scheduled date and time.
Pretty soon, Ohio Flag Football became a haven for its fanatics, who can directly go online and register for the event and viola go-play on the scheduled date and time.
Flag Football being one of the most loved sport by the Americans, registrations for the game mostly happened through offline sources. The online presence for Ohio Flag Football was trivial and online conversion tracking was not set up. Since there were quite a few competitors already present in the domain, it was essential that the page had a good loading space to reduce bounce rates and increase conversions.
We provided Ohio Flag Football a neat and crisp landing page with conversion tracking metrics. We built a page that would load in milliseconds and the process of registration was seamless. We were able to track exactly how many people visited the page, and how many converted, and how many dropped off and at what stage. We also ran retargeting campaigns and provided with search marketing resulting in a good 10% conversions.
The users who came to the site were interested only in one thing- Flag Football. We had to make sure the placements of all the tabs and CTA was such that every user who came to the site registered for the event without dropping off. To understand which placements worked well for us, we A/B tested campaigns. We were surprised to observe what we thought would work was not what actually worked. After analyzing the drop-offs on certain pages, we made quite a few changes and did adjustments here and there. This ensured better conversion rates and higher engagement on the website.
Once the landing page was live, we observed that 80% of the traffic was through smartphones and hence, we made the designs responsive for flawless rendering of websites on devices of different shapes and sizes. No matter what device users were using, the registration process was easy and flawless.
Our search marketing campaign was majorly for acquiring new users. Even though the majority of searches for the game happened through Google, it was surprising to see about 19% of the traffic coming to the site through Bing. Hence, we deployed campaigns on both Google Adwords and Bing Adwords. We monitored the ads closely and optimized the ads resulting in a 10% conversion rate.
We ran several retargeting campaigns on the users who left the page. We ran Display advertising with engaging images and soon enough, we saw the users who had an intent to purchase but had dropped off coming back and registering with Ohio Flag Football. We got about 4-5% Click-through rates for our campaigns.
We combine exceptional artistry with refined digital marketing strategy, to deliver our clients unparalleled experiences in the digital space.
Our Technology Partner
Our Training Partner
20-Jan-2019
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