Medical tourism is one of the growing sectors in India, needless to mention the competition in the industry. With the reach being limited, it was imperative to understand the traffic sources from where the people came to Healing Source’s website.
Healing Source has a good tie up with a lot of hospitals, the team manages all the paperwork, reports and everything for the clients – from fixing the appointment to arranging sight-seeing and tours. All-in-all Healing Source has a happy clientele with one major problem – limited reach.
We offered to fix their website issues and increase awareness about the existence of Healing Source. We observed that majority of folks who came to the website were from the Middle East and European nations. We personalized the content and made provisions for different languages, like, the Arabic language for the visitors from the Middle East and similarly for the French, Germans, Italian, Portuguese, Russian and Spanish. This led to a straight 120% increase in patients traveling from abroad to India for health treatments.
The need for the Arabic language and the introduction of the green colour on the website were identified, when we analyzed a lot of people from the Middle East were interested in traveling to India for medical treatment. We didn’t just add the colour and languages, we also analyzed and figured that majority of people from the Middle East preferred reading the content on the website in Arabic instead of English. Hence, we came up with different provisions for language filters on the top of the website.
Because of a better user experience, we saw better conversion rates in Oman, Dubai and other Middle East nations. The whole concept for medical treatment was changed for the patients who did travel to India, thereafter.
Different nations, different devices- it was an absolute must that the website was responsive to accommodate different shapes and screen sizes. So we created the website responsive thereby lowering drop-offs because of rendering issues.
We combine exceptional artistry with refined digital marketing strategy, to deliver our clients unparalleled experiences in the digital space.
Our Technology Partner
Our Training Partner
20-Jan-2019
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