With an initiative so kind and philanthropic, this brand was sure to succeed. The only problem was the age group that looked for the service was probably not so digitally advanced. We created a website with designs, colours, and services to suit the needs of the target group. The result was astounding.
The website needed to be aligned with the age group looking for Home Health Care Services. The average bounce rate per month was above 50%.
Considering the age group for the services to be in the 35-45 bracket, we tried to bring subtle blue-white colour combinations on the website. We bettered the navigational flow. We built a website that people were happy to share with their friends in need of the services.
Once the user age group was identified it was easy for us to understand and rectify the problem of bounce rates. People who came to the website were not finding what they wanted. Hence we worked on the colour combinations and bettered the navigational flow on the website.
The users who came to the website knew what to find and where. The subtle colours used on the website built a certain level of trust among the users and thereby, delivering a good user experience which, in turn, resulted in average session duration and conversions faring well.
The responsive designs allowed the users to have access to the website with the device that they were comfortable using. A good viewing experience helped in lowering bounce rates and increased session durations, and ultimately helped tremendously in conversions.
We combine exceptional artistry with refined digital marketing strategy, to deliver our clients unparalleled experiences in the digital space.
Our Technology Partner
Our Training Partner
20-Jan-2019
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