PPC,Google Adwords & Display Ads
Driving Conversions with a Click
Driving Conversions with a Click
What is Pay-Per-Click
Pay-per-click or PPC advertising is a method of inviting visitors and potential buyers to websites by placing the ads of the products or services on the search engine that are directly linked to the site. The website owners and businesses pay the advertisers for the number of clicks they received from potential buyers when they hit the click button on the ads. The idea behind the concept is to entice the buyer to know more about the product, services or the business by encouraging them to visit the website and create conversion.
Today, PPC is one of the effective internet marketing activities wherein the advertisers must place a bid to get their ad up on the sponsored link each time a user searches for a keyword. To ensure clicks, the PPC agencies and experts research and identify the keywords and organize them in ad campaigns and groups and set them up on landing pages with high conversion rates.
The success of a PPC campaign is largely dependent on how well the ads and landing pages meaningfully drives traffic to the websites and influence the visitors’ buying decisions. Search engines like Google allow advertisers that are able to generate sales conversion through PPC campaigns offer great discounts on pay per clicks there by enabling greater cost-saving while generating higher returns.
Intelligent PPC Campaign Process for Better Results
As per the recent research data, there more than 160 billion monthly searches on Google and about 95 percent of the clicks from the users go to the top four search results. With massive amount of content added on the web, the odds of your website being hidden in the crowd are just too high, let alone your conversion goals. Letting the audience know about the existence of your business or products is a challenge in the absence of effective online advertising methods like PPC.
Nxtzeal’s digital marketing experts are well-versed in impacting the customers’ brand awareness and getting their product on top-of-mind of their customers with display ads shown on search results, websites and landing pages. The company has charted a niche in the market as a leading PPC management company in the U.S. and India by powering businesses to witness increased ROI and thwart market competition with relevant and effective PPC campaigns.
Learn more about our PPC process:
Campaign Research & Account Set Up
Our PPC agents review your business to define ways to curate new ad concepts or tweak existing ad groups and campaigns to add them in the account set up to carry out the advertising campaign.
Competitive Analysis
Nxtzeal’s PPC experts also observe current market trends and competitors’ ad to make sure your advertising campaign relevantly and uniquely expresses your brand philosophy, product quality and message to stand ahead in the game.
Keyword Analysis & Placements
OOur PPC experts strive to bring forth the exact and ideal phrases and keywords that are more likely to get clicks through online video ads and other associated search results.
Testing
We monitor the ads’ conversion probabilities, rates and price per clicks to check their performance and profitability to the advertisers. Our experts also test promotional campaigns and alternative advertising strategies to boost sales and conversion in case the current PPC models do not provide desired returns.
Landing Page Optimization
Nxtzeal’s PPC process involves landing page optimization by leveraging different traffic sources or changing the on-page setup. This helps generate sales and capture leads while also keeping a check on customer acquisition costs and increasing value of your ad spend
Performance Measurement & Reporting
Our PPC team tracks and records real-time performance of the ads and provide these results to help your adjust the campaign plans according your needs.
PCC Services We Specialize In
Search Advertising
We tailor our campaigns to meet your business and sales conversion goals by deploying a mix of search advertising strategies like paid searches, SEM and PPC,e etc.
Display Advertising
PPC experts at Nxtzeal allow placement of ads on popular display networks like Google, Yahoo, third party networks and on leading websites and portals. Additionally, the service also management strategies to assure better performance and higher returns.
Social Media Advertising
This service allows your ads to be viewed by a larger audience segment on social media platforms. This method of advertising has a proven record of attracting target audience, increasing content effectiveness, increase customer engagement and derive higher returns on investment.
Remarketing
This helps connect with your past buyers based on the previous searches and buying persona to persuade them to engage with your bands and purchase your products or services.
Google Shopping Ads ad adwords
The service lists your ads with clickable, feature product pictures or infographics on Google to reach more customers L\locally, globally or glocally.
Mobile Advertising
This service helps both buyers and advertisers fully leverage the power of mobile by placing ads on mobile apps and platforms for quicker results in terms of faster conversion and increased ROI.
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